Data Usage & Tracking Policy
We're committed to transparency about how we track and use information on neobridgepoint.com. Here's everything you need to know about our approach to cookies and similar technologies.
What We Track and Why
When you visit our website, we use various tracking technologies to remember your preferences and understand how people interact with our platform. Think of these as small data files that help us provide a better experience for everyone who uses our financial analysis tools.
We're not trying to be mysterious about this. The reality is that most modern websites rely on these technologies to function properly. But we believe you should know exactly what's happening behind the scenes.
How Tracking Works
When you first visit neobridgepoint.com, your browser receives small text files from our servers. These files contain information like your session ID, language preference, and whether you've agreed to our terms. Your browser stores these locally and sends them back with each subsequent request.
Some tracking elements remain active only while you're browsing. Others stick around longer to remember things like your login state or interface preferences. We use both types depending on what makes sense for each feature.
Types of Tracking We Use
Essential Functionality
These keep the website working properly. They handle things like security, load balancing, and session management. Without these, you couldn't log in or navigate between pages reliably.
Performance Monitoring
We track how quickly pages load, where errors occur, and which features people actually use. This helps us prioritize improvements and fix problems you might not even notice.
Usage Analytics
We analyze aggregate patterns to understand how people navigate our platform. This includes things like which sections get the most attention and where people tend to drop off.
Preference Storage
These remember your choices like interface settings, default views, and notification preferences so you don't have to reconfigure everything each visit.
Specific Technologies We Deploy
Here's a breakdown of the actual tracking mechanisms active on our platform. We've organized this by category so you can see exactly what data gets collected and why.
Name | Purpose | Duration | Type |
---|---|---|---|
session_id | Maintains your login state and current session | Browser session | Essential |
user_preferences | Stores interface settings and display options | 1 year | Functional |
analytics_tracking | Collects aggregated usage data for improvement | 2 years | Analytics |
performance_monitor | Tracks load times and technical performance | 6 months | Performance |
consent_status | Records your tracking preferences | 1 year | Essential |
- Session cookies disappear when you close your browser. They're temporary by design.
- Persistent cookies remain until their expiration date or until you manually delete them.
- First-party cookies come directly from neobridgepoint.com and our servers.
- Third-party cookies might be set by analytics providers or service integrations we use.
What Happens When You Block Tracking
You can decline non-essential tracking using the button at the top of this page. When you do, we'll respect that choice and disable analytics, performance monitoring, and preference storage.
However, some essential functionality cookies remain active because they're necessary for basic website operation. These handle security, load distribution, and session management. Without them, you wouldn't be able to log in or use core features reliably.
If you decline tracking, you might need to reconfigure your preferences more often since we won't remember them between visits. You'll also miss out on personalized recommendations based on your usage patterns.
Managing Tracking Through Your Browser
Most browsers let you control cookies directly through their settings. Here's how to access those controls in common browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Keep in mind that blocking all cookies might break functionality on many websites, not just ours. You'll need to decide what balance makes sense for your situation.
Data Retention and Deletion
Different tracking technologies have different lifespans. Session data disappears immediately when you close your browser. Analytics data aggregates after 30 days and becomes anonymous after 90 days.
If you want us to delete specific data associated with your account, you can request that through our contact channels. We'll process deletion requests within 30 business days, though we may need to retain some information for legal compliance reasons.
Aggregated analytics data that can't be linked back to individual users gets retained indefinitely because it helps us make long-term improvements to the platform.
Updates to This Policy
We review and update this policy periodically to reflect changes in our tracking practices or regulatory requirements. When we make significant changes, we'll notify active users through email and display a notice on the platform.
Minor updates and clarifications happen without notification. You can always check this page to see the current version and understand exactly what's happening with your data.
Questions About Our Tracking Practices?
We're happy to explain our approach in more detail or address specific concerns.
Email: info@neobridgepoint.com
Phone: +61 8 9321 3098
Office: 1st Floor, 7 Carrington Street, Adelaide SA 5000, Australia
Last updated: March 2025